Uber Launches Private Jet Service to Cannes Film Festival

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Uber, whose black-sedan fleet first popped up in Cannes during the fest last year, has upped the ante by announcing private jet service through May 18 in partnership with French charter firm Goodwill.

The €6,490 ($8,930) per plane price flies up to four passengers on a Citation Mustang between Nice and Paris’ Le Bourget Airport, with car rides on each end included in the fare. (Amusingly, the company is looking to lure the spendy set with a €25-off promo offer.)

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The mile-high move comes after the grounding this past December of BlackJet, which first had sought to disrupt the private jet market, drawing backers including Will Smith, Jay Z and Ashton Kutcher before running out of cash. The existing charter realm also has become aggressive about penetrating short-run social scenes.

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Case in point: In April, startup Southern California firm Surf Air (whose investors include Jared Leto) hawked $1,500 round-trip seats on its Pilatus PC-12 turboprops between Van Nuys Airport and the desert during the Coachella music festival. 
 

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