Ubisoft Toronto Orders New Transmedia For 'Splinter Cell' Franchise

10:56 AM PST 08/19/2013 by Etan Vlessing

The Canadian studio has tapped Jeff Gomez's Starlight Runner Entertainment to juice its video game property with cross-platform storytelling.

TORONTO – Video game studio Ubisoft Toronto has tapped Jeff Gomez's Starlight Runner Entertainment to juice its Tom Clancy's Splinter Cell franchise with transmedia extensions.

New York-based Starlight will help build out the Splinter Cell mythology for upcoming Splinter Cell video games, the Splinter Cell Blacklist Aftermath novel, and the Echoes comic book.

The graphic novel is a spinoff from the Tom Clancy’s Splinter Cell Blacklist video game, set to be released this month.

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The transmedia backstory work is being done in Toronto under the supervision of Jade Raymond, managing director of Ubisoft Toronto.

The work will include fleshing out Splinter Cell franchise hero Sam Fisher, while adding core story elements and characters.

“We were impressed by Starlight Runner’s work on major franchise properties including Avatar, Halo and Men in Black,” said Raymond, as she underlined the collaboration with Gomez and his creative team.

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