UEFA earns $2 billion at Euro 2008
Event doubles worth from 2004 event
The bulk of revenue -- some $1.2 billion, or 60% of total sales -- came from television rights. Sponsoring accounted for 21%, with the remainder coming from ticket sales and hospitality packages.
Euro 2008 also was a ratings hit, with record audience figures across most of Europe. An average 155 million viewers saw each of the 31 matches in the 2008 tournament.