UEFA earns $2 billion at Euro 2008
Event doubles worth from 2004 event
BERLIN -- European soccer body UEFA was the real winner of the Euro 2008 championships, earning $2 billion in revenue and a $1.1 billion net profit with the tournament -- a 50% jump on figures for Euro 2004 in Portugal.
The bulk of revenue -- some $1.2 billion, or 60% of total sales -- came from television rights. Sponsoring accounted for 21%, with the remainder coming from ticket sales and hospitality packages.
Euro 2008 also was a ratings hit, with record audience figures across most of Europe. An average 155 million viewers saw each of the 31 matches in the 2008 tournament.
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