UFC Eyes Stake in G4 Network

5:40 PM PDT 6/8/2011 by Georg Szalai

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The mixed martial arts company has also talked to other channels ahead of the expiration of its current deal with Viacom's Spike.

NEW YORK - Mixed martial arts producer Ultimate Fighting Championship has held talks to buy a controlling stake in NBCUniversal's G4 cable network, sources confirmed a report by The Wall Street Journal on Wednesday.

A source familiar with the situation said UFC has also talked to other networks ahead of the expiration of its current content deal with Viacom's Spike network. UFC also offers regular pay per view events. Talks are at an early stage, the person said.

UFC and G4 officials declined comment.

A deal for G4, which targets young men, would give UFC its own distribution outlet for its bouts. Comcast took control of NBCUniversal in late January.