UFC Bringing Pay-Per-View Events to Theaters
Fans of UFC can now watch fights on the big screen because of a new partnership between the Ultimate Fighting Championship and digital theatrical distribution company Cinedigm Digital Cinema.
UFC will bring 4 fight events per year to theaters in live 3D.
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The first-ever live 3D broadcast of a UFC Pay-Per-View event will hit theaters on Feb. 4, 2012. The event will be shown on about 120 theaters in the U.S.
“We know the legions of avid UFC fans will be blown away when they see what promises to be an exciting night of championship fighting on the big-screen and in 3D,” said Chris McGurk, Chairman and Chief Executive Officer at Cinedigm.
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Cinedigm’s alternative programming model includes building groups of theaters with appointment programming including live 2D and 3D sporting events and concerts, shorts, cartoons, live Q&As, as well as branded entertainment.
In August, Fox and UFC’s parent company Zuffa reached a deal for rights to live fights on its broadcast network with its flagship Ultimate Fighter series heading to cable network FX. Under the seven-year deal, FX will air four to six live UFC events per year.