U.K. Box Office: ‘Fifty Shades’ Maintains Control
Even a sharp drop in Britain, like in the U.S., couldn't stop the erotic drama coming out on top in its second week.
Despite a sizeable drop of revenue in its second week, Fifty Shades of Grey had little trouble holding on to the top of the U.K. box office, drawing $7.1 million to bring its total to $39.2 million, already the highest ever for an 18-rated film.
But it wasn’t just Fifty Shades that held its position, with the entire top four being non-movers this weekend.
According to figures released by Rentrak, second and third spots Big Hero 6 and Shaun The Sheep Movie actually saw bumps in their weekly revenue to $4 million and $3.8 million, respectively.
Kingsman: The Secret Service stayed in fourth place with $1.9 million, taking the Matthew Vaugh-directed spy film up to $20.8 million in Britain after four weeks.
The week's top 10 had just two new entries; The Wedding Ringer, which debuted in fifth with $1.5 million, and Sony’s found-footage sci-fi movie Project Almanac in sixth with $1.3 million.
After eight weeks of release, The Theory of Everything saw it total nudge past the $30 million mark. While the biopic stayed in 8th place on the charts, Jupiter Ascending's sharp descent from fifth to ninth spot means that the now Oscar-winning Eddie Redmayne has two films occupying two adjacent spaces.