U.K. boxoffice up 3% in H1 2010

Easter break saw 1 million admissions per day

LONDON -- The U.K. boxoffice posted a 3% rise for the first six months of the year despite hot weather, the FIFA world cup soccer tournament and Wimbledon tennis on the television.

Boxoffice garnered a healthy £516.8 million ($782.4 million) during the period Jan. 1 to July 1, according to data collated by Rentrak EDI, up 3% from the same period in 2009.

The Film Distributors' Association chief executive Mark Batey said Easter this year proved to be a boxoffice bonanza for his membership.

Movie rollouts including "How To Train Your Dragon" and "Clash of The Titans" all fueled a sizeable uptick in admissions during the Easter period 2010 from last year.

Batey said that during the traditional week-long Easter holiday season this year, a million admissions a day were being clocked.

The first half figures, from 288 movie releases, were also boosted by the ongoing success of "Avatar" during January and into February and the big boxoffice for Tim Burton's "Alice In Wonderland" which garnered more than $60 million on release this year here.
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