U.K. Channel 4Music to Air 'Victoria's Secret Fashion Show' for British TV Debut

Taylor Swift
Taylor Swift
 Getty

LONDON – U.K. channel 4Music, a joint venture between British broadcaster Channel 4 and publishing and media group Bauer, has secured the British TV debut for The Victoria’s Secret Fashion Show.

The lingerie special, which aired on CBS in the U.S. earlier this month, featured turns by Taylor Swift and Fall Out Boy, while indie pop band A Great Big World and U.K. newcomers Neon Jungle also rocked the runway.

PHOTOS: Adriana Lima, Alessandra Ambrosio Rock Victoria Secret Fashion Show 2013

4Music was trumpeting the deal to air the show on its channel on Thursday evening  which airs across Freeview platforms, satellite broadcaster Sky and cable operator Virgin as well as online.

The joint venture said the deal with allow British viewers to "re-live the hottest night in U.S. television" offering a chance to "witness gorgeous models, pure entertainment and music."

It is the first time the famous show has aired on British screens.

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