U.K. gov't urges curbs on raunchy music vids

Provocative videos should not be shown until after 9 p.m.

LONDON -- Sexually provocative music videos should not be shown until after the 9 p.m. "watershed" because they risk exposing children to hyper-sexualized images, a government report said Friday.

The report, which hit out at such videos as the Girls Aloud video "Love Machine" and Britney Spears dressed in a schoolgirl outfit for the video "Hit Me Baby One More Time," said that children were being exposed to a "drip drip drip" effect of increased sexuality.

"Children and young people are not only exposed to increasing amounts of hyper-sexualized images, they are also sold the idea that they have to look 'sexy' and 'hot,' " said Dr Linda Papadopoulos.

"They are facing pressures that children in the past simply did not have to face."

The report made 36 recommendations ranging from improving parental controls on video and Internet services, banning sexually suggestive videos until after 9 p.m. and creating a website to log complaints about marketing that sexualizes children.

The report comes as both the U.K.'s major political parties tackle the issue of sexualizing young children by exposure to different forms of media including television, magazines and the Internet.

The report will be reviewed by Home Secretary Alan Johnson, who said the government will "consider the recommendations and continue to ensure young people's development and well-being are a top priority."
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