U.K. Online Movie Service Distrify Inks Global Deal With Swedish Banner Story AB

2:53 AM PST 11/23/2012 by Stuart Kemp
Courtesty of Berlinale 2011
The Black Power Mixtape 1967 - 1975

The deal will see documentaries such as "The Black Power Mixtape 1967 – 1975" and Californian jail documentary "At Night I Fly" online to rent or buy.

LONDON – U.K. online movie distribution and marketing platform Distrify has inked a deal with with Swedish film and documentary production company, Story AB.

The Distrify on demand player will push Story AB’s movie and documentary catalog out on the web for audiences worldwide.

Titles will include the award-winning doc The Black Power Mixtape 1967 – 1975, the critically acclaimed Californian jail documentary At Night I Fly andLove During Wartime, a documentary about an Israeli and a Palestinian who marry but are forced to live apart.

The trio, available in HD as well as SD, is part of a catalogue of approximately 20 films on the service at launch.

Over a dozen films have been re-digitized specifically for the project, Distrify said.

All films are available across desktop, laptop, iPad and Android tablets.

The Story AB deal expands Distrify’s activity in the region which started with Danish Documentary.

Distrify’s platform turns Story AB's website "into a socially-connected web shop for film."

Story AB will now be able to tap into direct sales of its films and documentaries.

The company is also able to build social marketing and word of mouth through an integrated Facebook application.

Visitors to the site have the option of renting or buying the film via its trailer.

Distrify CEO and co-founder Peter Gerard said: "Distrify wants to see production companies getting more engaged with distribution and marketing so that they can create legacies of revenues around their films. This takes their commercial potential beyond revenues from pre-sales and commissions."

Story AB CEO Tobias Janson said: "Although the production of quality documentaries and fictional films remain at the heart of what we do, we are proud to be a forerunner in providing and collaborating with an effortless video-on-demand service such as Distrify."

Distrify has recently struck deals with Films Transit International, I Love Docs, Danish Documentary, the British Film Institute and Wolfe-on-Demand.

On Sept. 23, an adaptation of Rabindranath Tagore’s dance-drama Chitrangada was released online through Distrify following a world charity premiere in Brussels while this summer independent distribution label Drafthouse Films partnered with Distrify for the simultaneous cinema and online release of the Danish comedy Klown.

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