U.K.'s Channel 4 Draws Peak Audience of 7.7 Million With Paralympics Closing Ceremony
The network had reached as many as 11.2 million with the opening ceremony.
LONDON - Sunday night's London 2012 Paralympic Games closing ceremony peaked with 7.7 million viewers on Britain's Channel 4.
That was down from the 11.2 million peak viewership for the opening ceremony, which had brought the network its biggest audience in over 10 years and saw it outperform the BBC and commercial broadcaster ITV - a rare feat.
The Sunday closing spectacle for the Paralympics, which included performances from Coldplay, Rihanna and Jay-Z, drew an average of 5.9 million, or a share of 25.7 percent of the people watching TV at the time.
The average audience for the opening ceremony had amounted to 7.6 million, a share of 40 percent.
But Channel 4 said it was the most watched TV channel in Britain across the day on Sunday, averaging a 16.4 percent share.
The Paralympics have been a ratings success for Channel 4, even though reports have suggested that it would lose some money on the sporting event, which came with an investment of £30 million ($47.6 million) into rights fees and production costs.
The state-owned network had last weekend reported its biggest Saturday all-day viewing share in seven years. Based on that, it expanded its coverage of the Paralympic Games for the past week.
- Prince Takes Over the 'Arsenio Hall Show,' Debuts New Funky Song
- A Train, a Trestle and 60 Seconds to Escape: How 'Midnight Rider' Victim Sarah Jones Lost Her Life
- 'Divergent' Star Shailene Woodley: The Next Jennifer Lawrence?
- 'Noah' Banned in Several Middle Eastern Countries
- Lindsay Lohan's OWN Series Gets First Official Trailer (Video)
- MOST SHARED
- MOST POPULAR
- Russell Brand Says There's Only One Explanation For Philip Seymour Hoffman's Death (VIDEO)
- This Guy's Acapella Version Of Mike Tyson's 'Punch Out' Will Make You Nostalgic (VIDEO)
- Conan O'Brien Gives Body-Slam Filled Review Of The WWE 2K14 Video Game
- George Lopez Returns With 'Saint George' And Talks Diversity On Television (VIDEO)