U.K Supermarket Tesco Moves into Video on Demand With BlinkBox Deal

6:53 AM PDT 4/20/2011 by Ralf Ludemann

The world's No. 3 retailer has acquired 80% of the VOD firm in bid to take on Amazon's LoveFilm.

LONDON -- U.K. supermarket giant Tesco, the world's No.3 retailer, has bought a majority stake in British video-on-demand firm blinkbox, a day after it pledged to up its game by revamping its products and becoming more innovative, according to The Guardian.