U.K.'s Cineworld Group Adds 11 New Imax Theaters to Circuit

4:51 AM PST 04/03/2014 by Etan Vlessing

The deal is the latest for the giant screen exhibitor as it expands in Europe and internationally.

TORONTO – U.K. exhibitor Cineworld Group has added 11 Imax theaters to its circuit. 

Terms of the agreement were not disclosed, but Cineworld will install eight more giant screens in existing and new multiplexes in Britain, while three new theaters will go into its Cinema City circuit in central Europe and Israel.

The latest deal also brings the number of Imax theaters Cineworld has in its circuit to 35, making it the largest European partner for the Toronto-based giant screen exhibitor.

"Today's announcement further demonstrates our momentum in Europe, where business activity has picked up dramatically in the last few years," said Imax CEO Richard Gelfond Thursday in a statement.

Imax has signed 66 theater agreements in Europe since January 2012.

Cineworld operates 81 cinemas under the Cineworld brand and 21 Picturehouse cinemas.

Cinema City operates another 99 cinemas in seven countries under the Cinema City and Yes Planet brands.

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