UMG In Talks With Tommy Hilfiger To Develop Musician Clothing Lines

Justin Bieber and The Who are among the artists mentioned in a report outlining future fashion collaborations.

Universal Music Group and fashion designer Tommy Hilfiger are reportedly in negotiations to develop fashion collections for UMG's artist roster. Hilfiger's Music and Entertainment and Sports Holdings (MESH), formed last year, is planning to launch the clothing lines this fall, according to Women's Wear Daily. The musicians mentioned in the report are Justin Bieber and The Who.

MESH's first venture was a collaboration with the fashion line of celebrity couple Jennifer Lopez and Marc Anthony, which was unveiled at Kohl's in November. The combination of fashion and music is part of a greater trend of music companies looking beyond recorded music and music publishing.
 
One of the best examples of this corporate synergy is Jay Z's Roc Nation, a venture with Live Nation that was born from the $150 million deal he signed with the promoter in 2008. Another well known consumer product venture is Beats by Dr. Dre, created by producer/rapper Dr. Dre and Jimmy Iovine, chairman of Interscope Geffen A&M. Beats by Dr. Dre has developed the Beats by Dre brand of headphones (with Monster) and audio technology (with HP), for example. Lady Gaga is involved with headphones (the HeartBeats line from Monster) and a line of consumer technology products with Polaroid. 
comments powered by Disqus