Uni, Mandate 'Hell' hath Page, Raimi

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Ellen Page, hot off the success of "Juno," will star in the horror film "Drag Me to Hell," Sam Raimi's first directorial outing since "Spider-Man 3."

Universal has acquired domestic and select international rights to "Hell," which Raimi wrote with his brother, Ivan Raimi. The picture was developed at Ghost House, the joint venture between Mandate Pictures and Raimi and his producing partner, Rob Tapert.

"Hell" is slated to begin principal photography March 17 in Los Angeles.

Universal will distribute in North America, Germany, Spain and Latin America; Mandate International will handle all other international territories. "Hell" will be produced by Tapert, Grant Curtis and Josh Donen and executive produced by Nathan Kahane and Joe Drake.

It will be the first feature Raimi directs for Ghost House, which has turned out such titles as "The Grudge" movies, "Boogeyman" and "30 Days of Night."

Mandate was one of the producers of "Juno," which has supercharged Page's career. Nominated for a best actress Oscar, Page next appears in Miramax's "Smart People" and also is slated to star in "Whip It," which Drew Barrymore is directing.

"Sam Raimi's return to horror is a cause for celebration for horror fans and movie lovers everywhere," said Marc Shmuger and David Linde, Universal chairman and co-chairman, respectively. "We are tremendously excited to be bringing this movie to audiences, and having Ellen Page, one of today's most gifted and relatable young actors, onboard to star is an abundance of riches."

Uni vp production Lawrence Grey will oversee for the studio.
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