Pret-a-Reporter

Uniqlo to Launch 7-Eleven Pickup Service in Japan

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7-Eleven

It'll be big in Japan.

For Americans, 7-Eleven and fashion aren’t words usually said as part of the same sentence. But in Japan, the convenience store chain is actually quite a player in the sartorial scene. In fact, Uniqlo announced Thursday that it will be offering pickups at the stores.

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The service is launching Feb. 16 in Japan only — Tokyo and three other prefectures to be exact — so those of us stateside who were getting excited can press pause for now on getting the next Carine Roitfeld collab and a slurpee at the same time. Customers will shop the Uniqlo website, like normal, and instead of having their purchases shipped to them can opt to pick up their merchandise at their local 7-Eleven.

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That instant gratification seems only natural for a fast fashion retailer. Also fitting: the large scale of the initial rollout. The service will be available at around 5,700 stores. For some context, Uniqlo operates 805 stores in Japan currently. And they’re not the only big name setting up shop inside 7-Eleven. Jean Paul Gaultier also offers pickup of a capsule collection designed for Seven & i at the convenience stores in Japan.

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