Universal extends Warners deal for Russia
Home entertainment pact solid for three yearsLONDON -- Universal Pictures International Entertainment and Warner Home Video have extended their DVD distribution deal with Universal Pictures Russia for another three years.
The pact was announced Tuesday by UPIE president Eddie Cunningham and WHV president of international Philippe Cardon.
Under the deal, UPR will distribute all Warners and New Line DVD product in the territory through 2011, including such titles as "The Dark Knight," "Yes Man," "RocknRolla," "Harry Potter and the Half-Blood Prince" and "The Curious Case of Benjamin Button."
UPR also will distribute Warners films in the high-definition format, with 19 Blu-ray releases scheduled during the next two months alone, the parties said. Blu-ray titles include "10,000 BC," "Get Smart" and the previous movies in the "Harry Potter" franchise."
UPR first signed a distribution agreement with Warner Home Video in 2005.
UPR managing director Egor Borisov said the agreement "will benefit both companies in terms of strengthening distribution channels and working together to combat the challenge of piracy."