Universal Pictures International Ups Ad Creatives

LONDON -- Universal Pictures International, the studio's overseas operations, has promoted Carlos Antonini and Ivan Wormley to senior vp creative advertising.

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The pair will be based in London and report to UPI’s executive vp marketing Simon Hewlett.

Antonini and Wormley will jointly manage the international creative group, charged with taking a more active role in strategy development for UPI output along with a greater level of collaboration with Universal Pictures domestic marketing and advertising teams.

Antonini has overseen Universal output including the Fast & Furious franchise, Despicable Me and Bridesmaids.

Wormley created campaigns for releases including Inglourious Basterds, Kick-Ass and UPI’s two biggest box-office successes of 2012: Ted and American Pie: Reunion.

Ted is the highest-grossing original R-rated comedy of all time in the U.S. and topped the box office in 27 of the 62 territories where it opened.