Universal Sports to present Paralympic Games
Will begin Sept. 17 in BeijingNEW YORK -- Universal Sports, a destination for amateur sports programming co-owned by NBC Universal and InterMedia Partners, will present the first multiplatform broadcast of the International Paralympic Games. The 2008 edition takes place next month in Beijing.
The Paralympic Games features 4,000 athletes from some 150 countries competing in 20 sports, including swimming, horse riding and wheelchair basketball.
The presenting sponsor in the U.S. is General Electric. Visa is the associate sponsor.
The Paralympic Games will be available in the U.S. starting on Sept. 6 on Universalsports.com and run through Sept. 17 with daily live and delayed highlight shows. Daily video highlights will also be available at the official site of the U.S. Paralympic Team, www.USParalympics.org.
Universal Sports TV will begin coverage on Oct. 8. TV coverage will consist of three-hour segments. NBC will televise a special presentation of the events on Oct. 18. Additionally, the U.S. Olympic Network will re-air portions of the 2008 Paralympics at the beginning of 2009.
"Bringing coverage of the 2008 Paralympic Games the U.S. is a significant milestone in our mission to celebrate the athletes and competitions that truly exemplify the human spirit," Universal Sports CEO Claude Ruibal said.
Both GE and Visa will provide branded promotions with integrated media placements on Universal Sports TV and all of the participating parties' Web sites.
Coverage on Universal Sports will be hosted by longtime Olympic play-by-play commentator Al Trautwig.