Get Ready for Ted, the Foul-Mouthed Plush Toy (Photo)

"Ted"
"Ted"
 

This story first appeared in the August 10 issue of The Hollywood Reporter magazine.

You too can live with a potty-mouthed teddy bear. Piggybacking on the $230 million-and-counting box office success of Seth MacFarlane’s raunchy comedy Ted, producer Media Rights Capital and Universal will introduce a line of talking Ted plush bears this fall.

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The 8-inch bear costs $14, followed by $34.99 for a 16-inch model and $59.99 for a 24-inch version. The fuzzy friend speaks 10 MacFarlane-voiced lines from the film, including “C’mere ya bastard,” “I didn’t know you had a baby, is it alive?” and “You know what I’d like to do to her? Something I call a Dirty Fozzie.”

As part of a rare merchandising push for an R-rated comedy, licensing partner Striker Entertainment will place the bears (and other Ted merchandise) in young-skewing retail chains, including Urban Outfitters, Hot Topic and FYE (online retailer CafePress already has started taking orders).

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Says Jonathan Golfman, MRC vp business and legal affairs: “We’d probably have a hard time getting into Walmart.”

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