Universal woos Bell for comedy

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"Veronica Mars" star Kristen Bell has been cast as the title character in Universal Pictures' "Forgetting Sarah Marshall." Jason Segel, one of the stars of CBS' "How I Met Your Mother," wrote the script and is starring in the comedy, on which writer Nicholas Stoller is making his directorial debut.

Judd Apatow and Shauna Robertson are producing.

In what the filmmakers are calling a "romantic disaster movie," the story follows a man (Segel) who gets dumped by his TV sitcom star girlfriend Sarah Marshall (Bell). He heads to Hawaii to forget the relationship but learns that the girl, and her new boyfriend, are staying at his resort.

Universal is releasing the movie worldwide.

Production will begin in late April.

Holly Bario and Eric Baiers are overseeing for Universal.

Stoller, repped by UTA, was a writer on "Fun With Dick and Jane" and "Just My Luck."

Bell will be seen in the summer starring in the Weinstein Co.'s "Fanboys," directed by Kyle Newman. The movie is slated for an Aug. 17 release. Bell most recently was cast as the voice of Marybelle, a lead role in the animated feature "Sheepish," produced by IDT/Starz Entertainment and distributed by 20th Century Fox.

Bell is repped by CAA, Brookside Artists Management and Shreck, Rose and Dapello.
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