Univision Books More Televisa and Original Content

5:33 PM PDT 5/18/2011 by Georg Szalai

The Spanish-language network plans an expanded morning block, a novela starring Blanca Soto and a show searching for the next novela star as it looks to challenge English-language peers with 500 hours of added original fare.

NEW YORK -- Four new telenovelas, including three from Mexican partner Televisa and one featuring newest novela star Blanca Soto, and reality shows searching for the next novela star and the most-gifted child entertainer -- that is some of the new primetime content for the 2011-2012 season for Spanish-language network Univision as it continues to focus on chipping away at the ratings lead of English-language competitors.