Univision CEO: Donald Trump Won't Be President If He Disregards Hispanics
"I have no doubts that the Democrats are going to spend heavily," because they understand that "the road to the White House is through the Hispanic community," says Randy Falco.
How will Donald Trump's virtual clinching of the Republican presidential nomination affect Spanish-language media giant Univision Communications' political advertising revenue this year?
An analyst on Thursday asked management of the company, which earlier this year settled a lawsuit brought by Trump over its decision to not air the Miss USA pageant in light of comments he made, about the impact of his presidential campaign on Univision's first-quarter earnings conference call.
"The answer to that question depends on whether Donald Trump goes from taking advantage of the free media that he has been afforded up to this point and actually starts to raise money," said CEO Randy Falco. He explained that he has read about an estimate that Trump has gotten $1 billion or even more in free media so far.
“The Democrats are going to spend,” said Falco. “They understand that the road to the White House is through the Hispanic community, and we are the gateway to that community. So, I have no doubts that the Democrats are going to spend heavily."
He added, "I think that unless Donald Trump wants to relive what [Mitt] Romney went through in the last election and make the mistake of disregarding the Hispanic community and the Hispanic voter," he will have to talk to them or "probably end up in the same place that Romney did."
Univision management also said Thursday that it has had a "productive" dialogue with AT&T about renewing a carriage deal, saying they were hoping to close a deal soon.