Univision Communications Launches Comprehensive Public Service Initiative
Univision is partnering with the Bill, Hillary & Chelsea Clinton Foundation and New Generation on the early childhood development initiative Too Small to Fail. The partnership is part of a comprehensive new public service initiative – called Univision Contigo (Univision With You) – designed to focus on education, health, financial literacy and voter participation in the Hispanic community.
The initiative builds on the company’s efforts with longstanding partners the Bill & Melinda Gates Foundation, the U.S. Department of Education and many other organizations to increase educational attainment. In the past three years, those efforts have included quarterly television specials, town halls, workshops and phone banks managed by Univision's local television and radio stations. The initiative also has awarded more than 85 educational scholarships.
The growing U.S. Hispanic community now numbers 55 million, more than 16 percent of the U.S. population, and is expected to grow to one in five Americans by 2018. With more than $1 trillion in spending power, Hispanics increasingly are the focus of programmers, marketers and politicians.
The Univision Contigo initiative was unveiled Nov. 25 on Univision's morning show Despierta America (Wake Up America) and will include PSAs featuring the network's stars (Jorge Ramos, Maria Elena Salinas and Sabado Gigante host Don Francisco) on flagship broadcaster Univision as well as UniMas, Galavision, Univision tlNovelas and sports network Univision Deportes.
“Today there are more than 55 million U.S. Hispanics contributing at every level of government, the economy and culture, so for us, Univision Contigo is how we are taking our efforts to inform and empower our community to the next level by further investing and reaffirming our work with many partners who we know recognize the potential of a community that continues to grow and prosper,” Randy Falco, president & CEO of Univision Communications Inc., said in a statement.