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Univision Expects Strong Upfront Haul

5:49 AM PDT 5/12/2011 by Georg Szalai

"The groundswell of the census is really creating more demand than ever for Univision and all of our properties," says David Lawenda, president of advertising sales & marketing, Univision Communications.

Spanish-language media giant Univision Communications enters this year's upfront advertising market with ratings momentum, having beaten NBC in the 18-49 demo on about 50 percent of nights in the first quarter, thanks to telenovelas, such as Eva Luna, and other popular programs. Plus, latest census data is showing continued strong growth of the Hispanic population in the U.S.

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