UPFRONTS 2012: Style Orders Five New Series
Style announced a robust 2012 slate with five news series including Jerseylicious spinoff Chicagolicious and docuseries featuring Betsey Johnson and her daughter and muse LuLu; best friends Adrienne Bailon (Cheetah Girls) and Julissa Bermudez (106 & Park); and Bill Rancic making over homes.
The network also has put six more series in development while giving new season orders to Tia & Tamara and Glam Fairy. All told, the 2012 slate will increase original programming at Style – which is coming off its highest-rated quarter in network history – by 25 percent.
“This has been a tremendous year for Style from every perspective,” said Salaam Coleman Smith, president of Style Media, noting “a huge surge in advertiser support.”
Style signed up nearly 60 news advertisers in 2011, boosting its year-over-year revenue 33 percent. This year, the network has signed up 18 new advertisers in the first quarter and has seen double-digit ratings growth among its core demographic of women 18-49.
Betsey + Lulu
Produced by Magical Elves. Jane Lipsitz and Dan Cutforth serve as executive producers.
The docu-series “Betsey + Lulu” explores the unique lives of fashion icon Betsey Johnson and her muse, daughter and confident Lulu as they struggle to maneuver their ever evolving mother-daughter relationship.
Ultimate Home with Bill Rancic
On Style’s Giuliana & Bill, viewers have watched as Bill Rancic flipped properties into amazing high-end pieces of real estate. Now in this aspirational home makeover format, Bill will use his expertise to help real people create their dream home.
Empire Girls: Julissa & Adrienne
Produced by Ish Entertainment. Michael Hirschorn, Charles Suitt and Keira Brings serve as executive producers. The hour long docu-series, which premieres Sunday, June 3 at 9 p.m., follows Adrienne Bailon (Cheetah Girls) and Julissa Bermudez (106 & Park), two Latina best friends and starlets, in New York City as they strive to conquer the cutthroat world of show business and find love and happiness.
Produced by Endemol USA. Alex Duda and Blake Levin serve as executive producers. From the creator and executive producers of Jerseylicious, Chicagolicious takes viewers to the Windy City to follow AJ Johnson who owns AJ's salon in Chicago, and whose clientele includes a who's who of actors and models, including Angela Bassett and Iman. Chicagolicious premieres on Monday, June 11 at 9 p.m.
Party Fabulous Vegas
Produced by Gay Rosenthal Productions. Event planner, Tory Cooper, and socialite, Joan Hammer, are co-owners of Priceless Affairs, a Las Vegas event company that throws high-end, over-the-top parties. Each episode will follow the team as they plan events such as a three-day $350,000 wedding, a double birthday party for two wealthy teen girls and a pool party for a 24-year old Vegas native who has the money to party with a few hundred of his nearest and dearest friends.
The Cat Deeley Celebrity Project (working title)
Produced by A. Smith Productions. Arthur Smith, Kent Weed, Frank Sinton and Cat Deeley serve as executive producers. An hour-long series that follows television personality and fashion diva, Cat Deeley, into the homes and lifestyles of some of today’s hottest stars.
House of Fab
Produced by Left/Right. Ken Druckerman, Banks Tarver and Kimora Lee Simmons serve as executive producers. In partnership with Justfab.com, an online shoe/fashion service that features Kimora Lee Simmons at the helm as president and creative director. This docu-series will follow the eclectic and diverse cast of characters behind this fashion forward dot com and see what it takes to keep the operation going.
Produced by Endemol. Alex Duda serves as executive producer. Built follows a Manhattan home service staffed exclusively with high-fashion male models who are also skilled handymen. Each week, the crew will tackle a home makeover project helping their clients with remodeling challenges.
Celebrity Closet Confidential
Produced by FremantleMedia. Larry Barron serves as executive producer; Mary Alice Haney is a producer. Peek inside the closets of some of your favorite celebrities with stylist Mary Alice Haney. Each episode, Haney works with a different celebrity to create a "fashion moment" for a huge celebrity event. In the pilot episode, viewers will get to peek into the closet of singer and actress LeAnn Rimes as Mary Alice gives her a sophisticated and sexy new look.
Produced by My Tupelo Entertainment. Michael Yudin and Joe Townley serve as executive producers. Absolutely MARvelous follows Mar Romero, owner and founder of TEAM, a high-end hair and makeup styling company based in Santa Barbara, California. TEAM does over 200 events a year including hundreds of specialized upscale weddings, editorial photo shoots, commercials and red carpet events.
This topical weekly series will look at the latest in fashion, beauty, lifestyle, and pop culture, from trends and the latest movies and TV shows to the coolest tech gadgets and the hottest restaurants, no topic will be left uncovered.