Upfronts 2012: 'Teen Wolf' Gets Post-MTV Movie Awards Premiere
The second-season premiere of Teen Wolf will get a lift from the MTV Movie Awards. MTV will bow the scripted drama at 11 p.m. Sunday, June 3, with part two of the two-hour opener airing the following night at 10 p.m. in its regular Monday time slot.
The announcement came Thursday at the network’s annual upfront presentation in New York, which included appearances from the casts of Teen Wolf and Awkward and Jersey Shore stars Nicole “Snooki” Polizzi, Jenni “JWOWW” Farley and Paul “Pauly D” Delvecchio as well as performances by Alicia Keys and Movie Awards headliner fun.
Jersey Shore spinoff Snooki and JWOWW will air in the original series’ 10 p.m. Thursday time slot beginning June 21 Sophomore teen drama Awkward will get the coveted post-Snooki slot beginning June 28.
Meanwhile, MTV2 series Guy Code, the net’s highest-rated series ever, returns in July.
MTV also rolled out clips for upcoming series including: Inbetweeners, based on the British sitcom; Underemployed, a single-camera comedy about five post-college friends in Chicago from Dirty Sexy Money creator Craig Wright; Wake Brothers, a reality series about sibling wakeboard champs Phil and Bob Soven; scripted comedy Zach Stone Is Gonna Be Famous; and docuseries Catfish, which uses the same premise – a Facebook romance – as the 2010 movie that generated controversy and heated media debate about its authenticity.
MTV also will roll out a robust social media strategy around Teen Wolf with a “storytelling without borders” initiative that allows fans to interact with the show’s characters within the context of a choose-your-adventure mystery. Teen Wolf: The Hunt will feature an original storyline from the show's writers and will launch June 4.