Pret-a-Reporter

Uptown vs. Downtown: Barneys New York's Best-Sellers By the Hood

Courtesy of Subject
The uptown Barneys New York storefront (left) and the spiral staircase located in the downtown locaton.

This is what customers are buying at the Madison Ave. storefront and new Chelsea location, according to Barneys New York senior fashion director Tomoko Ogura.

Upper East Side fashion mecca Barneys New York recently opened a sleek store on 16th St. in Chelsea, but it's more than the 45 blocks that divide them as its senior fashion director, Tomoko Ogura, reveals what's 'It' in the two locales.

"The Madison Avenue clientele visit the store routinely — looking for essential pieces that are missing from their wardrobe," notes Ogura. While "Chelsea customers are responding to special pieces that are also versatile, so they can be worn everyday."

UPTOWN: Chloe suede patchwork shoulder bag with chain detail; $2,650.

DOWNTOWN: The Row Sling 15 suede and tassel Hobo bag; $2,750.

UPTOWN: Gianvito Rossi Portofino suede sandal; $790. "Uptown customer aren't afraid of a little height," notes Ogura. 

DOWNTOWN: "Flat sandals have a casual on-the-go downtown vibe," says Ogura of the Valentino flat gladiator sandal; $1,575.

UPTOWN: Barneys New York crop shearling jacket; $1,975.

DOWNTOWN: "Saint Laurent epitomizes the downtown subculture scene," explains Ogura of the brand's oversized military jacket; $1,350.

UPTOWN: "Our traditional shopper can go for a bit of edge, but they like to lace it with glitz," says Ogura of the Spinelli Kilcollin rose gold Atlantis bracelet with pavé diamond links (top left), $16,000 and the Sevan Bicakci yellow gold Starfish ring with yellow, blue and white diamonds (bottom); $14,955. 

DOWNTOWN: Raphaele Canot OMG! white gold, enamel and diamond lips ring (right); $1,460. 

This story first appeared in the April 22 issue of The Hollywood Reporter magazine.

comments powered by Disqus