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U.S. Ad Spending Growth Slows to 4.4% in First Quarter

5:00 AM PDT 6/13/2011 by Georg Szalai

Kantar Media reports the fifth consecutive quarter of growth despite a network TV decline and says the NBCUniversal deal made Comcast one of the top 10 marketers.

NEW YORK - U.S. advertising expenditures in the first quarter increased 4.4 percent to $32.5 billion, marking the fifth consecutive quarter of year-over-year growth, according to research firm Kantar Media.

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