U.S.-based Digital Broadcasting Group Expands into Canada
The pact with Cue Digital Media enables the New York-based online video marketer to offer Canadian brand advertisers and agencies custom web video content.
TORONTO - U.S. online video advertiser Digital Broadcasting Group is headed to Canada, via a local pact with Cue Digital Media.
The Canadian partner is launching Cue Video, enabling Canadian brand advertisers and agencies to target audiences with DBG's custom web video content.
The agreement will allow Cue Digital Media to extend its Canadian reach as the exclusive agent north of the border for DBG.
New York-based DBG recently distributed the Kiefer Sutherland and John Hurt-starring web action series The Confession, which was picked up by Hulu stateside and Bell Media in Canada for its CTV.ca, mobile and iPad app platforms.