U.S. Post Office Mocked for Asking Movie Bloggers to Plug 'Peanuts' Stamps: "OMFG"
"The sad sack US Postal Service asked that I plug Peanuts postage stamp," tweeted one unamused recipient of a USPS email.
An email from the United States Postal Service went out to a list of undisclosed recipients on Tuesday, urging movie writers covering Fox's upcoming The Peanuts Movie to mention a new series of stamps celebrating Charles M. Schulz's beloved comic strip characters.
"If you're writing on Peanuts the Movie, could you reference the new Charlie Brown Xmas stamps?" reads the subject heading.
Inside was a message from Mark Saunders of USPS corporate communications in Washington, D.C.
"The appeal of Charlie Brown’s search for the true meaning of Christmas has resonated with millions of Americans through multi generations over 50 years," wrote Saunders. "We hope Americans will use these stamps when extending their greetings to friends and family members this holiday season," continued the email.
A link in the email took readers to a press release about the new collection, titled "A Charlie Brown Christmas Forever."
Several recipients of the email, however, were not impressed with the marketing ploy. Some reactions from Twitter:
Just got an email from the Post Office asking me to mention the Charlie Brown stamps in any review of THE PEANUTS MOVIE. The weirdest.— Aaron Pinkston (@pinkstonaa) November 3, 2015
"If you're writing about THE PEANUTS MOVIE, could you reference the new Charlie Brown Xmas stamps?" -- email I wish I could hate-fave— Scott Renshaw (@scottrenshaw) November 3, 2015
The USPS posted losses of $1.5 billion in the second quarter of 2015 — an improvement on its $1.9 billion in losses from the same period the year prior. Stamps account for $640 million of its annual sales.