USA Network Tops Cable Competitors in Summer Ratings
USA Network finished off the summer as the most-watched cable network.
With nine original series airing -- the most ever for the network -- USA improved in total viewers (up 2 percent) and the key demographics (adults 25-54: up 3 percent; 18-49: up 4 percent; and 18-34: up 6 percent) over the same period last summer.
In the adults 25-54 category, USA had a 35 percent lead over TNT for the summer, averaging 1.5 million. In total viewers, the NBCUniversal-owned cabler topped Disney Channel by 33 percent, averaging 3.7 million total viewers. In 18-49, USA topped second-place network, History Channel, by 39 percent, drawing 1.4 million. In the younger 18-34, USA ranked second to MTV with an average of 594,000.
USA, home to series like Burn Notice, Royal Pains and White Collar, was the only network to post a household coverage rating over a 2.0 this summer with a 2.76; its nearest competitor, TNT, delivered a 1.97.