USA ratings edge out the competition
TNT holds on to second; ABC Family takes over third spotDespite giving its Thursday lineup the night off, USA Network managed to knock out another ratings win last week, averaging 2.8 million viewers in primetime.
Per Nielsen Live-Plus-Same-Day ratings for the week ending Sunday, USA again took the core demos, averaging 1.15 million in the adults 25-54 demographic and 1 million viewers in 18-49.
With "Burn Notice" and "Royal Pains" out of the picture, "WWE Raw" did much of the heavy lifting for USA. The Monday night wrestling showcase averaged 4.8 million viewers from 9-11:09 p.m., a draw that included 2.5 million adults 25-54 and 2.3 million viewers 18-49.
TNT held on to second place among all ad-supported cable nets, averaging 2.4 million total viewers, including 1.1 million adults 25-54 and 920,000 viewers 18-49. The Turner net enjoyed its highest delivery with Saturday's NASCAR Sprint Cup race from Chicagoland Speedway, which drew 4.6 million viewers from 7:30-10:55 p.m.
Bolstered by "The Secret Life of the American Teenager" and its new hit "Pretty Little Liars," ABC Family vaulted into third place for the week, up from a seventh-place finish the previous week. The network averaged 1.8 million viewers in primetime, tying History for the bronze.
ABC Family won the 18-34 demo outright, averaging 497,000 members of the demo, while taking fourth among 18-49 (877,000). "Teenager" on Monday delivered 3 million viewers at 8 p.m.; the following night saw "Liars" scare up 2.6 million viewers, a 25% gain from the June 29 installment, which reached 2.1 million. Through its first five episodes, "Liars" is averaging 2.5 million total viewers.
For the week, ESPN drew the largest single audience with "LeBron: The Decision." The two-time NBA MVP's choreographed announcement that he was leaving Cleveland for Miami drew 10 million viewers July 8, topping the demos with 5.7 million viewers 18-49, 5.4 million adults 25-54 and 3.2 million viewers 18-34.