UTA Names Peter Goldberg to Head of News and Broadcasting

Courtesy of UTA

The agency partner will succeed Bienstock founders Richard Leibner and Carole Cooper, who will remain with UTA in key leadership roles

UTA has named partner Peter Goldberg to head its news and broadcasting business, The Hollywood Reporter has learned.

The New York-based agent is succeeding Richard Leibner and Carole Cooper, two of the longest-tenured and most respected veterans in the space. The married couple founded N.S. Bienstock more than 50 years ago and joined UTA, along with Goldberg, when it acquired the news powerhouse in 2014. Leibner and Cooper are remaining with the agency in what it calls “key leadership roles” and will continue to represent their clients, who include Anderson Cooper and Diane Sawyer.

“We’ve had an incredible run, and we’re not close to done,” Leibner and Cooper said in a joint statement. “Beginning this transition to our longtime colleague, Peter Goldberg, reaffirms exactly why, after 50 amazing years, we decided to combine our business with UTA. It means everything to us to watch this business we built continue to grow, thrive and evolve alongside modern journalism. Today’s business is a real-time explosion of information across all mediums — and both [UTA co-president] Jay [Sures] and Peter understand what it takes to succeed and build a brand in this fast-changing environment. We will remain as active as ever representing our clients, whom we love, and working to build UTA’s business.”

Goldberg joined Bienstock in 1995, and before that was vp broadcasting at IMG. His production experience includes jobs at Transworld International, radio station WFAN and ESPN.

“At a moment in the world where news is what everyone’s watching and journalists are the voices of our culture and conscience, leading my amazing colleagues in our news and broadcasting division is an honor and a labor of love,” said Goldberg, who will report to Sures. “The opportunities to grow our business and expand even further on our market leadership is unlimited. I look forward to working closely with Jay and the rest of our leadership team, including Richard and Carole. I’ve learned from the very best in Richard and Carole — and grateful to them — and will continue to benefit from their experience and relationships.”

“Peter is one of the best agents in our business, and there is no one more capable of following in Richard Leibner and Carole Cooper’s footsteps to lead UTA’s news business forward,” Sures said in a statement. “The fact that UTA represents the most renowned and illustrious broadcasters working today is in large part a testament to the incredible business Richard and Carole have built. We’re extraordinarily fortunate they aren’t going anywhere anytime soon, and will continue representing their incredible roster of clients and providing ongoing leadership within UTA. Their mentorship of Peter has provided the perfect bridge to our next chapter of leadership."

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