UTA Power Players Reveal Favorite Power Lunch Spot

Amanda Friedman
UTA's Jay Sures, David Kramer and Jeremy Zimmer at Freds

Jay Sures, Jeremy Zimmer and David Kramer — lured back to Barneys New York after the opening of Freds — eat lunch together at least once or twice a week: "it's a time for deeper conversation, when you are not responding to emails," says CEO Zimmer.

This story first appeared in the Jan. 30 issue of The Hollywood Reporter magazine.

Jay Sures estimates that over the course of 20 years as colleagues, he, Jeremy Zimmer and David Kramer -- the managing directors of UTA -- have stepped out of the office for lunch together "probably thousands of times at this point. We do it all the time, at least once or twice a week." Says Zimmer, the agency's CEO: "It's a time for deeper conversation, when you are not responding to emails."

 

Of course, heading out to lunch was much easier when UTA was across the street from Barneys New York -- its fifth-floor deli, Barney Greengrass, was "virtually our commissary," recalls Zimmer. But in 2012, UTA moved to swank new digs farther north in Beverly Hills, and last summer, Barney Greengrass closed. "It was definitely in need of a makeover towards the end," says Zimmer. Reopened now as Freds (No. 21), the elegant restaurant has swiftly lured back the UTA trio.

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"We've been here a lot," says Zimmer, lunching with his co-workers at the restaurant on the day the Oscar nominations came out. Adds Kramer: "It's a testament to how good the food is."

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