Valve Software Expands Steam Gaming Distribution from PCs to TVs
At the 2011 Game Developers Conference, the game maker is showcasing a new "big picture" mode of Steam that will allow gamers to play PC games on their HD TVs throughout their homes.
SAN FRANCISCO, California -- Valve Software, the game developer behind best-selling game franchises like Half-Life, Portal, Left 4 Dead, and Counter-Strike, is expanding its popular PC and Mac digital distribution service Steam to the PlayStation 3. At the 2011 Game Developers Conference, the game maker is showcasing a new "big picture" mode of Steam that will allow gamers to play PC games on their HD TVs throughout their homes. There are currently over 30 million Steam accounts worldwide and this expansion is targeting the more mainstream console gaming audience.
"Our partners and customers have asked us to make Steam available in more places," said Doug Lombardi, vice president of marketing for Valve. "With the introduction of Steam on the Mac, and soon in Portal 2 on the PS3, we've done just that."
The upcoming Portal 2 April game release will be the first to feature Steam on the PlayStation 3, enabling even broader cross-platform interaction and play between PC, Mac and PS3. The game’s online modes will allow gamers to compete within the same game arena across any of the three gaming platforms.
"Steam continues to define itself as more than a digital distribution service by regularly adding new features for developers and customers," said Jason Holtman, director of business development at Valve.
Steam (http://store.steampowered.com/) allows gamers to bypass retail stores by purchasing and downloading PC titles from publishers like Electronic Arts, Activision, Trion Worlds, THQ, Sega, Ubisoft, Atari and Sony Online Entertainment directly to their computer. Big game releases like Bulletstorm, Dragon Age II, Crysis 2, and Rift are available day-and-date with retail stores and gamers can pre-order titles, as well. The service also allows independent game developers a platform to sell games directly to consumers, bypassing both publishers and retailers.