'Vampire Diaries' Star's China Visit to be Featured on Mobile App
Vampire Diaries star Kat Graham's visit to China, where she'll perform and preview songs from her upcoming album, will be featured in exclusive mobile content produced by Metan Development Group and CNLive, which will then air on CNLive and China Mobile’s apps.
During her three-day trip, which begins Thursday, the Interscope recording artist plans to perform songs from her debut EP Against the Wall, including the dance hit Put Your Graffiti on Me, and also offer an exclusive sneak peek of tracks from her upcoming album.
In the run-up to her trip, Graham said: “China is one of the largest and most dynamic markets in the world. I can't wait to meet my incredible fans there and perform some never-before-released songs from my upcoming album for them."
She recently opened a Sina Weibo account to connect with fans in China.
“We hope that Hollywood's high-quality resources can produce superior value on the new media platform in our future cooperation,” said CNLIve chairman Qiang Jiang.
China Mobile currently has more than 760 million users.
“The partnership marks the first time a Western artist has participated in this type of marketing initiative. We’re excited to create a new model for global celebrities to enter a new media market,” said Metan founder, CEO and president Larry Namer.
Ahead of Graham's China trip, Metan’s Hello! Hollywood, which runs on its Hollywood Channel on the video-sharing site Tudou, aired her latest music video to huge traffic.
In March, Graham debuted a 13-episode docu-series on YouTube in North America, titled Breaking the Record, which followed the artist as she created her first full-length album.
“With the help of CNLive’s phone video on demand and live broadcast technology, Kat will have close interaction with her fans, breaking away from traditional media’s one-way mode of interaction. This sort of celebrity contact is the future and direction of mobile video,” said CNLive Culture and Media CEO Bulin Miao.