Vegas Dayclubs Ride Electric Daisy Carnival's Wave
Las Vegas’ Electric Daisy Carnival ended early Monday morning, and was once again largely deemed a success: pulling in an estimated 400,000 electronic music lovers from all over the world in what has become America’s largest festival for fans of dance music.
With the three-day event taking place during the evening, due to the extreme desert heat, Sin City’s largest hotels took full advantage of the captive audience during the days before (and after) the event via providing top tier ‘daylife’ experiences poolside during off hours.
And while daylife in Las Vegas was all the rage long before EDC came to town, insiders say the numbers of revelers taking part during EDC weekend is now approaching the kind of numbers Vegas pools see during Memorial Day weekend, the biggest event of the summer for day drinking twentysomethings who come to Vegas to see big name DJs play poolside.
“Demand over EDC weekend is comparable to Memorial Day weekend,” says Colleen Birch, vp revenue optimization at The Cosmopolitan of Las Vegas. “It’s a high-demand, high-occupancy three-day period that continues to demonstrate strength year over year.”
The Cosmopolitan serves as a sort of official and unofficial gathering spot for events tangentially related to EDC, including ‘EDMbiz’ a conference that takes place before the festival.
“We see elevated energy across the entire resort during EDC weekend,” says Birch, “from EDMbiz to Dash Berlin at the Boulevard Pool and of course Marquee Nightclub & Dayclub, which featured a dynamic lineup including Sander Van Doorn, Benny Benassi, Kaskade, Armin Van Buuren and many more.”
But The Cosmopolitan is just one of many hotels on the Strip and off attempting to cash in on ancillary revenue from EDM-obsessed twenty and thirtysomethings during the day while EDC rages all night.
Mandalay Bay’s Daylight Beach Club hosted big bashes over the weekend, catering to locals and out-of-town guests alike, with names such as Krewella (pictured below) and Alesso providing the EDM starpower.
MGM’s Wet Republic relied on resident Steve Aoki for a memorable turn at the long-running pool party (The Los Angeles Kings turned up with The Stanley Cup in tow on Friday) and even kept the party going on Monday during the day after EDC, with sets from Calvin Harris and Dutch DJs W&W, entertaining guests who simply didn’t want the EDM-filled weekend to end.
The Hard Rock Hotel hosted several events aimed at EDM fans in town for EDC, including Bassrush and a packed performance on Saturday by Icona Pop during their long-running ‘Rehab’ bash (pictured).
The Wynn's daytime party, Encore Beach Club, featured names such as Avicii during the day over EDC weekend and also kept things going into Monday, when France’s Martin Solveig held down DJ duties for those still ready to party post EDC.
In fact, while The Cosmopolitian’s Birch calls EDC weekend a ‘three-day period’ of ‘high-demand,’ it’s increasingly becoming clear that, for some properties, the weekend is now a four-or-more day period of high demand. Monday hosted several big name DJs at pools, despite the fact that, unlike Memorial Day, it’s not an official holiday … just the extended morning after EDC.