Veoh tunes in Mitgang as new CEO

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NEW YORK -- Internet TV service Veoh said Thursday that Yahoo executive Steve Mitgang has been tapped as its new CEO, replacing Dmitry Shapiro.

Shapiro, who founded Veoh in 2004, will stay with the company in the role of chief innovation officer, focusing on the technology and consumer aspects of Veoh.

Mitgang most recently was senior vp at Yahoo's global team, where he managed the portal's advertising efforts, including Project Panama. He joined Yahoo after the company in 2003 acquired commercial search engine Overture Services, where he led that company's performance marketing group. Mitgang also was CEO and president of Keylime Software, a Web analytics company that was acquired by Overture.

Said Shapiro, "Steve's strong leadership and expertise in monetizing new technologies, establishing content deals and creating new forms of effective online advertising, combined with Jennifer's keen insight and relevant experience in online marketing, will propel Veoh's growth as we continue to scale the business and innovate."

Also Thursday, Veoh named Sirius Satellite Radio exec Jennifer Betka senior vp marketing. Betka was vp interactive at Sirius, where she helped introduce the company's online radio service and the marketing of Howard Stern's move from terrestrial radio to Sirius.

Last month, Veoh said that it had 14.3 million unique users, and the service secured a reported $26 million in third-round financing. Time Warner and Michael Eisner's Tornante Co. are among investors in Veoh, which hosts online content from Paramount Pictures, Lionsgate, PBS, National Lampoon and others.
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