Verizon Partners With AwesomenessTV on Internet Streaming Service
The Brian Robbins-led digital media firm will produce more than 200 hours of original programming for the over-the-top service.
Verizon is going over the top with AwesomenessTV.
The telecom giant announced that it will launch Internet TV channels with more than 200 hours of original content from AwesomenessTV, the teen-centric digital media firm and YouTube network owned by DreamWorks Animation.
An ATV channel will feature scripted and unscripted series targeted at teens and millennials, the companies announced Wednesday morning. Under the multi-year deal, a family-oriented DreamWorksTV channel will also offer live action and animated shortform content featuring some of DWA's most recognizable characters — think Shrek or Kung Fu Panda.
"This is an incredible opportunity to expand the audience for both AwesomenessTV and DreamWorksTV," said ATV CEO Brian Robbins. "Mobile is where our audience lives, which is why we are looking forward to working with Verizon to introduce our programming and talent to their massive customer base."
ATV works with a range of YouTube talent via its YouTube network and digital studio, including Lia Marie Johnson and Meghan Rienks. It launched the DreamWorksTV YouTube channel in June last year to bring original series and DWA IP to YouTube. Today the ATV network reaches 112 million YouTube subscribers.
Verizon has eyed a push into streaming video for some time. CEO Lowell McAdam announced last September that it would launch an online TV service in the first half of 2015. At the time he said the company would offer content from big broadcasters alongside targeted channels, even pointing specifically to ATV as an example of digital content targeted at millennials that he could see on the service.
A Verizon streaming service comes after the launch of Dish's Sling TV offering, which features programming from ESPN, Food Network, the Disney Channel and others for $20 a month.
Back in September, McAdam said the company was continuing conversations with content companies including broadcast networks and digital studios, and the AwesomenessTV and DreamWorksTV channels are the first of several that Verizon will offer.
Terry Danson, Verizon's vp content acquisition and strategy, said that mobile is the way millennials are increasingly consuming content, adding that "at Verizon, we're committed to working with only the best and most innovative content providers, like AwesomenessTV, and driving opportunities as new content models emerge and customers experience the most in-demand and popular video in entirely new ways."