THR Year in Review 2013

Battle of the Search Engines: Google and Bing Differ on Most-Searched Fashion Brands of 2013

Google lists Versace as its No. 1 most-searched high-end label, while Bing says it's Victoria Beckham.
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The data is in for the most-searched fashion brand of 2013 -- and topping the lists are Versace and Victoria Beckham.

According to this year's Google Zeitgeist (released Tuesday), Versace takes the top spot with Michael Kors and Diesel Black Gold hot on its heels, ranking No. 2 and 3, respectively. Bing, which debuted its year in review lists Monday, ranked Victoria Beckham as its No. 1 most-searched fashion designer, with Kors and Ralph Lauren trailing at No. 2 and 3. The only overlap between the two search engines' lists is Kors.

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It's likely Versace ranked No. 1 since Drake's single, "Versace," and Lifetime's House of Versace both debuted this year. When a user Googles "Versace," the search engine already auto-populates the first couple of search queries with "Versace lyrics" and "Versace Drake."

While the former Posh Spice doesn't appear on Google's list, it's not surprising that she topped Bing's list, since she's had quite a year. In 2013, the fashion designer launched an e-commerce site for her namesake label, planned for her first store opening in London, partnered with Skype for an upcoming fashion doc, and moved back to London from L.A. after her husband, soccer player David Beckham, finished his last season with L.A. Galaxy.

Former Project Runway judge Kors seems to be holding onto his popularity with Googlers and Bing-ers alike, as he was bumped down just a notch from the No. 1 spot on Bing's 2012 list and moved up from No. 4 on Google's 2012 index. Stella McCartney, who doesn't appear on either list, was the most popular on Google's list last year.

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See the complete search-term lists below:

Google's List

1. Versace

2. Michael Kors

3. Diesel Black Gold

4. Gucci

5. Kate Spade

6. Rachel Zoe

7. Prabal Gurung

8. Givenchy

9. Mulberry

10. Luca Luca

 

Bing's List

1. Victoria Beckham

2. Michael Kors

3. Ralph Lauren

4. Chanel

5. Kimora Lee Simmons

6. Gucci

7. Tory Burch

8. Kate Spade

9. Steve Madden

10. Louis Vuitton

What do you think?

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