Pret-a-Reporter

Versace Is Skipping Couture Week

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Paris Couture Week kicks off Sunday.

Versace is opting out of Couture Week, which kicks off Sunday.

The Italian fashion house confirmed Tuesday that it will not be presenting its latest Couture collection, instead choosing to focus on "a more client-facing strategy" that will involve private presentations with "elegant cocktail receptions and dinners."

"At the moment, we do six shows a year, and my feeling is: That’s a lot of shows," Jonathan Akeroyd, chief executive of Versace, told The New York Times. "Eight, if you count Couture, seems excessive. And we all know the model is changing quite a lot, so why not take the opportunity to try something new?"

Donatella Versace most recently presented the label's menswear collection in Milan.

Akeroyd also noted to NYT that Versace's red-carpet dressing has been an effective platform for reaching its Couture clients, since celebrities often wear custom designs. Look no farther than Blake Lively at the Golden Globe Awards or Michelle Obama at her final state dinner as first lady of the U.S. for proof.

Because if the FLOTUS can't convince you to wear a rose gold chain-mail gown, designed by Donatella, who else will?

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