Veteran Discovery Exec John Ford to Head ION Programming
Will oversee all aspects of the network, including acquisitions and original content, scheduling and creative straategy.
Veteran television executive John Ford joins ION Media Networks as president of programming, the network announced Monday.
Ford will oversee all aspects of ION content including acquisitions and original content, scheduling and creative strategy.
“John’s seasoned experience brings a whole new creative perspective to ION, including his background in acquisitions, unscripted reality content, major events and co-productions,” Brandon Burgess, CEO, ION Media Networks, said in a statement. “All these content sources are on the table as ION builds upon its growth momentum and looks to extend its television franchise in the years to come.”
Added Ford: “ION is a great environment to serve loyal entertainment TV audiences in the network’s growing 25-54 fan base. I look forward to drawing on ION’s impressive distribution across broadcast, cable, satellite and telco households to serve and grow this core demographic.”
Ford is a veteran of Discovery. He held multiple senior positions at the network including president and general manager. He left the network for National Geographic channel in 2003 and left in 2007 to return to Discovery. But in 2009, Ford became a casualty of Discovery’s reorganization that put the flagship network and Science Channel under the purview of Clark Bunting.