Veteran Publicity Exec Adam Keen Exits Broad Green Pictures Amid Layoffs

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Adam Keen

Keen is resigning from his position at the ambitious film company, founded by brothers Gabriel and Daniel Hammond.

The reshuffling at Broad Green Pictures continues as the young company looks to turn out more mainstream fare and move away from the specialty film business.

Less than two months after Alix Madigan stepped down as head of creative affairs, executive vp worldwide publicity and corporate communications Adam Keen, a widely respected film executive who previously worked at Warner Bros. and Relativity, is resigning from his post.

His pending exit comes amid layoffs at Broad Green. On Tuesday, the company laid off 6 percent of its nearly 90-person workforce, with six junior staff members let go.

Keen arrived at Broad Green in April 2015 from Warner Bros, where he spearheaded campaigns for such films as Gravity, The Conjuring, Inherent Vice, Tammy and Prisoners. He previously served as executive vp worldwide publicity and corporate communications at Relativity before moving to Warners. At Relativity, he worked on campaigns for Limitless, Act of Valor and Safe Haven, among others.

Prior to Relativity, Keen worked at Overture and also held posts at MGM/UA and DreamWorks SKG, and he launched the Entertainment and Brand Strategies division at ID Public Relations.

Broad Green, which first emerged on the scene at the 2014 Toronto International Film Festival, quickly built up its ranks. However, it has struggled at the box office; its top-grossing film is A Walk in the Woods ($29.5 million). Currently in theaters is Bryan Cranston-starrer The Infiltrator, which opened nationwide last week to $6.7 million over the course of its five-day debut.

With Madigan's departure, Broad Green hired Straight Outta Compton and Ride Along producer Matt Alvarez to be its president of production. The first major move under Alvarez's watch was greenlighting the culture-clash sorority comedy Step Sisters, formerly called Ain't No Half Steppin'.

 

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