Vevo Launches in Brazil

Online music video joint venture Vevo on Tuesday launched a standalone service in Brazil.

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The popular music platform is also already available in the U.S., where it launched in Dec. 2009, Canada, the United Kingdom, as well as Australia and New Zealand, where it launched earlier this year.

The launch will bring 50,000 high-definition music videos from international and local stars to the Brazilian market. Among the videos from local stars are ones from Paula Fernandes, Daniela Mercury, Ivete Sangalo and NX Zero.

Through syndication partner YouTube, the online video service owned by Google, Vevo videos have been available in Brazil since 2011. Now the full Vevo platform, including Vevo.com and free apps for smartphones and the iPad, are now available.

The platform will also launch on the mobile Internet and Xbox later this month.

Vevo, a venture of Sony Corp.'s Sony Music Entertainment, Vivendi's Universal Music Group and Abu Dhabi Media, offers music videos, original music series and live concerts. EMI has also licensed content to the group.
 
"To launch the Vevo platform in a country known for its deep musical tradition and for people who create and consume music in a very passionate way is very exciting," said Nic Jones, senior vp, international at Vevo who has been driving the firm's international expansion. “For advertisers, Vevo’s arrival in the Brazilian market is the ideal opportunity for them to access these passionate audiences through a catalog that highlights the greatest artists of all genres.”
 
Email: Georg.Szalai@thr.com

Twitter: @georgszalai