Vevo Teams With NUVOtv on Unscripted Series (Exclusive)
The digital music service will co-produce "The Collective, Powered by Vevo" and stream episodes online.
Vevo is making its first foray into weekly television production.
The online platform known for its library of music videos has partnered with NUVOtv to co-produce the unscripted series The Collective, Powered by Vevo.
Jennifer Lopez is co-executive producer on the project, which will feature DJs and celebrities talking about their favorite pop culture trends. NUVOtv, an English-language cable channel targeting Latinos, announced in early February that the weekly two-hour series will launch March 6.
After premiering on NUVOtv, each episode of The Collective, Powered by Vevo will then stream exclusively on Vevo's website and its slate of mobile, tablet and TV apps.
"When it comes to music videos, Vevo has become the world's gold standard, making them the perfect partner for NUVOtv as we expand our original entertainment offerings in the music space," said NUVOtv executive vp programming Bill Hilary.
Vevo, a joint venture of Sony Music, Universal Music Group, Google and Abu Dhabi Media, has a library of 75,000 HD music videos. It also produces original content and video of live concert performances.
"Creating original programming that is distributed through digital and traditional broadcast channels is an important focus for Vevo this year," said Vevo senior vp content and programming Doug McVehil.
The Collective, Powered by Vevo is one of four new shows that will premiere on NUVOtv in the first half of 2014. A second wave of shows is expected later in the year.