Vice Inks Distribution Deals in Japan
The youth-focused media platform is partnering with Docomo Digital, an arm of Japan's biggest mobile carrier, as well as expanding its content agreement with online network AbemaTV.
Vice Media, which has attracted investment from News International and Disney, is continuing its global expansion with two distribution deals in Japan.
Vice, led by founder and CEO Shane Smith, will partner with Docomo Digital, the cloud commerce division of Japan's biggest mobile carrier, to bring local programming to youth audiences. Vice has also expanded its content deal with AbemaTV, an online TV provider, which began in April this year.
The deal with NTT Docomo, which has more than 70 million mobile subscribers, will bring more original local Vice content to Japan, with an eye to expanding further into the Asia-Pacific region. Docomo Digital will bring customer acquisition, marketing and payment platforms services to the table.
Vice has also expanded its deal with AbemaTV, a youth-oriented online channel owned by TV Asahi and internet provider CyberAgent. Vice content has been viewed millions of times on AbemaTV in the months since its launch earlier this year.
"As the demand for VICE content continues to grow rapidly in Japan, these partnerships with DOCOMO and AbemaTV will offer even more access to the stories we tell every day, and will allow us to reach even more young people across all screens," said Vice global general manager Hosi Simon.