Victoria Beckham x Target Collaboration Is Coming
File this under fashion collaborations we're excited to see drop: Victoria Beckham is going to be the next designer collaborator for Target, the mega U.S. retailer announced late Wednesday evening.
The collab will reflect the Victoria, Victoria Beckham line, a lower-priced range than her ready-to-wear eponymous label, and feature more than 200 pieces including women's tops, bottoms, dresses and rompers. But that's not all. Your little ones will be able to get in on the action too, as the VBxTarget range will also offer styles for girls in toddler and baby sizes, marking the first time the British designer has designed childrenswear.
"Being a mother has helped me understand what’s important when it comes to the category," the mom-of-four said of designing childrenswear. "For me it was really all about finding a balance between the fun elements and the real-life functionality of a garment."
Beckham — whose feminine ready-to-wear designs have been worn by January Jones, Jennifer Lopez and Kerry Washington on the red carpet — joins a list of fashion designers who have previously partnered with Target, including Peter Pilotto, Joseph Altuzarra and Prabal Gurung.
The designer decided to partner with the company because she "loved the idea of opening the brand up to a wider audience and being able to share my vision with a broader customer base."
"I have always said that the best way for me to learn about new areas is to work with an expert in that field. In order to do something well, you need to surround yourself with the right people, and the Target team members have been the right people for me," Beckham explained.
The VBxTarget collection drops April 9, 2017. Can't wait.