• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest

VIDEO: Beyonce's Sexy Perfume Ad Banned From Airing in U.K. Before 7:30 P.M.

"We considered that Beyonce's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children," the U.K. Advertising Standards Authority said Wednesday.

LONDON - Advertising watchdogs here have banned daytime airing of Beyonce's raunchy advertisement for her debut perfume, Heat, saying that it must not be shown until after 7.30pm.