Video Games and Music Makers: 'A Perfect Marriage'

4:13 PM PST 1/31/2011 by Steve Baltin

Record companies and artists look to video games as a way to make beautiful music together -- and promote it.

The biggest music party of 2010 wasn’t at Coachella and didn’t have anything to do with the Grammy Awards. It was barely advertised and not open to the public. Still, it packed L.A.’s Staples Center last June with a headlining set by Eminem, who was joined by surprise guest Rihanna, along with Jane’s Addiction, Chris Cornell, N.E.R.D., and Usher, among others. The cause for such a grand celebration? Activision Games’ E3 kick-off.